Buying a new Ford truck will mean buying it from a Ford dealership, the question then becomes which one.
One of the many advantages of the Internet is that it is possible to obtain a wide range of quotations from different dealers for exactly the same truck, and essentially play them off against each other in order to get the best deal.
This is widely becoming standard practice, and certainly in the best interests of the customer.
The question is how willing the customer is to spend time and effort on this type of negotiation, and how willing they are and how far they are willing to travel outside of where they live in order to secure the best deal on price and finance.
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The first thing to do is for the customer to make a decision about what choice of truck they want to buy, and what they think is a realistic price that they should be paying for it. This does require a degree of digging online, but the information is there and can easily be found. It will give the customer a very detailed analysis of what their position should be and how much they should be paying for the truck.
Aside from what is commonly referred to as the list price of the truck, there are always extras that can push the price up.
These can be legitimate extras that the individual wants as part of their purchase, or can be standard industry charges such as dealership fees, delivery charges etc. The important thing when negotiating a price is to make sure that all these items are specified so that different dealers will be quoting on exactly the same basis.
This should also include items such as a warranty, possibly extended warranty, servicing and maintenance plans, emergency roadside assistance plans etc. Often a dealership will do a good deal on some of these things as a way of inducing a sale, and effecting a long-term relationship with the customer. If the customer is willing to travel, this can often be a hugely attractive and much cheaper option.