It’s been a long time since Lincoln Motor Co., Ford’s luxury division, has been considered a real luxury car contender. Well, it might be time to start considering it again.
For a very long time, Ford (F) seemed to think it could get away with passing off somewhat nicer versions of Ford (F) car and SUV models as Lincoln luxury cars. In essence, Lincoln was selling what are known as “near luxury” cars.
Ford’s competitor, General Motors (GM), has a separate division for this called Buick. Buick sells some very good cars but they don’t have the expensive materials and painstakingly developed driving qualities of genuine luxury cars. At GM, it is Cadillac that sells legitimate luxury cars.